State water agencies release new conservation proposals

A hose sits on a dead lawn in front of a house on July 15, 2014 in San Francisco, California. As the California drought continues to worsen and voluntary conservation is falling well below the suggested 20 percent, the California Water Resources Control Board is considering a $500 per day fine for residents who waste water on landscaping, hosing down sidewalks and car washing. (Photo by Justin Sullivan/Getty Images)

Specialists are stressing the need to make water conservation a way of life in California, as years of drought loom.

California has been grappling with drought for roughly five years now.

Many have done our fair share cutting back on water use, but water officials are worried that the state might not be quite where we need to be. That's the motivation behind a series of new conservation proposals released Wednesday aimed at making water conservation a way of life in California.

This week, a host of agencies released a series of proposals aimed at doing just that. Max Gomberg works with one of those groups. He's the water conservation and climate change manager at the State Water Resources Control Board. He shared the group's proposals with Take Two.

Press the blue play button above to hear the full interview.