It's not something that Magic Johnson, Michael Jordan or even LeBron James did when they were coming into the NBA as rookies ... eschew the traditional shoe endorsement deal and create a partnership with a shoe company. 

But that's the very thing that Lonzo Ball, the star UCLA freshman many expect to get selected early in next month's NBA draft, is trying to do.

Ball's father, LeVar Ball, has said repeatedly that what they are seeking is a company to form a licensing agreement with their company, Big Baller Brand gear.  

Andy and Brian Kamenetzky join A Martinez t talk about it for Take Two's weekly installment of K2 Sports.