Voters in Indiana head to the polls today to cast their ballots. Chances are they'll select a presidential candidate based on what they've read in the news or seen in debates.
But what about the slogans?
Sure, most people probably won't be too swayed by a few words printed on a poster, but these statements can help to brand a candidate.
For more on the value of presidential slogans, Take Two spoke to Lynn Vavreck. She’s a professor of political science at UCLA.