'Sideways' still helps Santa Ynez wine country 10 years later

Support for LAist comes from

Become a sponsor

Podcasts Take Two

Oct 24, 2014

Listen • 5:02

'Sideways' still helps Santa Ynez wine country 10 years later

Indie film "Sideways," was a surprise hit - grossing more than $71 million at the box office when it came out 10 years ago. It was also a big boon for the fledgling wine industry of the Santa Ynez Valley.

Hitching Post partners Frank Ostini and Gray Hartley pose in the spot where thousands of tourists have snapped pictures since "Sideways"was released in 2004.

Indie film "Sideways," was a surprise hit - grossing more than $71 million at the box office when it came out 10 years ago. It was also a big boon for the fledgling wine industry of the Santa Ynez Valley.

The indie film "Sideways" premiered 10 years ago.

It featured Paul Giamatti and Thomas Haden Church as a pair of middle-aged men drinking and misbehaving their way through Santa Barbara wine country.

https://www.youtube.com/watch?v=FccttA8wPqc

It was a surprise hit - grossing more than $71 million at the box office.

It was also a big boon for the fledgling wine industry of the Santa Ynez Valley.

SCPR's Brian Watt reports on the lasting economic effects of the film, which arguably changed the way Americans drink wine.