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Podcasts Take Two
President Obama has a healthcare bracket for you, young invincible!
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Take Two Logo
Mar 19, 2014
Listen • 5:29
President Obama has a healthcare bracket for you, young invincible!
The Obama administration is pulling out all the stops to appeal to young invincibles as its key March 31st Affordable Care Act deadline approaches. Apparently that means cat GIFs - lots and lots of cat GIFs.
U.S. President Barack Obama delivers remarks about the launch of the Affordable Care Act's health insurance marketplaces and the first federal government shutdown in 17 years as he's joined by U.S. Health and Human Services Secretary Kathleen Sebelius (R) and Americans who will benefit from the Affordable Care Act in the Rose Garden of the White House October 1, 2013 in Washington, DC. House Republicans and Senate Democrats continue to volley legislation back and forth as they battle over a budget to keep the government running and delaying or defunding "Obamacare."
U.S. President Barack Obama delivers remarks about the launch of the Affordable Care Act's health insurance marketplaces and the first federal government shutdown in 17 years as he's joined by U.S. Health and Human Services Secretary Kathleen Sebelius (R) and Americans who will benefit from the Affordable Care Act in the Rose Garden of the White House October 1, 2013 in Washington, DC. House Republicans and Senate Democrats continue to volley legislation back and forth as they battle over a budget to keep the government running and delaying or defunding "Obamacare."
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Win McNamee/Getty Images
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The Obama administration is pulling out all the stops to appeal to young invincibles as its key March 31st Affordable Care Act deadline approaches. Apparently that means cat GIFs - lots and lots of cat GIFs.

The Obama administration is pulling out all the stops to appeal to young invincibles as its key March 31st Affordable Care Act deadline approaches.

Apparently, that means cat GIFs ... lots and lots of cat GIFs. In its latest attempt to entice millennials to sign up at healthcare.gov, the Obama administration is even trying to capitalize on March Madness by announcing the costs of common sports injuries along with President Obama's bracket.

Buzzfeed's Evan McMorris-Santoro joins Take Two to talk about how effective this messaging is.