Support for LAist comes from
Become a sponsor
Audience-funded nonprofit news
Donate
Stay Connected

LAist is part of Southern California Public Radio, a member-supported public media network.

Audience-funded nonprofit news
Listen
Donate
Podcasts Take Two
POM Wonderful on defense in one court case, on offense in another
solid orange rectangular banner
()
Take Two Logo
Aug 29, 2013
Listen • 6:07
POM Wonderful on defense in one court case, on offense in another
POM Wonderful, makers of a variety of pomegranate juice products, is locked in a legal battle with the Federal Trade Commission over its ads. The case involving the California-based company could set an important precedent in false advertising litigation.
This October 19, 2010 photo illustration shows a bottle of POM Wonderful pomegranate juice. If the claims are to be believed, pomegrante juice can change your life: prevent prostate and breast cancer, protect against heart disease and even alleviate erectile dysfunction. Could it be the elixir from the original fruit of the Garden of Eden ? Not so fast, says the US government, which is suing the group POM Wonderful for making false and deceptive claims about its juice and supplements derived from it. The Federal Trade Commission (FTC) said in a complaint filed in September the juice and supplements firm made "false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction." The case sets up a high-profile battle between the maker of the popular juice and authorities over the claims of a superfood. AFP PHOTO/Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)
This October 19, 2010 photo illustration shows a bottle of POM Wonderful pomegranate juice.
(
KAREN BLEIER/AFP/Getty Images
)

POM Wonderful, makers of a variety of pomegranate juice products, is locked in a legal battle with the Federal Trade Commission over its ads. The case involving the California-based company could set an important precedent in false advertising litigation.

POM Wonderful, makers of a variety of pomegranate juice products, is locked in a legal battle with the Federal Trade Commission over its ads. The case involving the California-based company could set an important precedent in false advertising litigation.

Reporter Michael Doyle has been following this story for McClatchy and joins us now.