There was a lot of snickering a few years ago when Warner Bros. announced it was making a Legos movie. But the Phil Lord & Chris Miller film took in almost a half billion bucks worldwide.
So, maybe not quite so much snickering this time, when Fox announced a film based on the Hasbro-owned classic kids modeling compound, Play-Doh. Still, some couldn't help but wonder if Hollywood had reached a low point in a race to try to turn every conceivable child's toy into a major motion picture.
Play-doh was originally developed as a product to clean wallpaper, so there's a storyline there. It's certainly colorful, and malleable, too. The movie could feature Gumby-style claymation, but apparently it will be a live-action film–a concept that causes most normal brain cells to wobble.
And with the Lego movie as proof that creative minds can make something appealing out of most anything, best not to dismiss the Play-doh movie as just another cinematic lump of clay.