Super Bowl-winning coach Pete Carroll returned to USC on Wednesday night — not to the football field, but to the Marshall Business School.

When Carroll, who won two championships at USC before becoming head coach of the Seattle Seahawks in 2010, bounded onto stage, he got a rousing welcome — a standing ovation from the 1,000-person-plus crowd.

Carroll has long been passionate about applying what he calls his "Win Forever" philosophy not just to football, but to the world of business, too. He visits USC's entrepreneurship program every year.

But Carroll is not loved by everyone at USC. Right after he moved to Seattle, the NCAA hit the university with sanctions centering around star running back Reggie Bush receiving improper gifts.

Students like freshman Sam Greos say Carroll shouldn't be let off the hook: "I may still be bitter from the Super Bowl — I'm from Denver. But in my non-biased opinion, he's kind of a traitor. I feel like he abandoned USC when we needed him most going into the sanctions."

Carroll sat down for an interview with KPCC to talk about the sanctions and about his experience applying his winning strategy to the NFL.