Aldi, the German discount grocery chain, has announced today that they would open a swath of new stores in the Southern California area early next year.

The no frills chain, well known in the midwest region of the US, is able to offer staples at a deep discount because they prefer to stock fewer variations of products, typically their own private label merchandise, and have far fewer workers in stores.

We learn more with Burt Flickinger III, managing director of consulting firm Strategic Resource Group.