Take Two translates the day’s headlines for Southern California, making sense of the news and cultural events that affect our lives. Produced by Southern California Public Radio and broadcast from October 2012 – June 2021. Hosted by A Martinez.
For the first time ever, the NBA will be selling LGBT-themed T-shirts featuring the logo of every single team, to celebrate Pride month. The limited edition t-shirts are solid black with a rainbow version of NBA team logos and will be exclusively available on teespring.com.
Celebrate LGBT Pride with the @NBA @GLSEN & @Teespring! Rep your team today at https://t.co/qGbfZYlEgl! pic.twitter.com/osIfQKXIJM
— NBA Cares (@nbacares) June 7, 2016
Pro-sports has marketed to LGBT fans in the past, but not on this level. The NHL, MLB and NFL have released Pride products before, but only for select players and teams. Never has an entire national league, meaning every team, been involved in the outreach, until now.
For more on this, Bob Witeck, president of Witeck Communications and an expert in LGBT marketing, joined the show to discuss.
To hear the full interview, click the blue play button above.