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Podcasts Take Two
Limited edition NBA Pride merchandise will feature every team in the league
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Take Two Logo
Jun 9, 2016
Listen • 8:13
Limited edition NBA Pride merchandise will feature every team in the league
In celebration of Pride month, the NBA has released a line of limited edition merchandise that will feature 'rainbowed' versions of the team’s logos.
In honor of Pride month, the NBA has partnered with GLSEN and Teespring to release limited edition shirts.
In honor of Pride month, the NBA has partnered with GLSEN and Teespring to release limited edition shirts.
(
Via NBA Cares Twitter
)

In celebration of Pride month, the NBA has released a line of limited edition merchandise that will feature 'rainbowed' versions of the team’s logos.

For the first time ever, the NBA will be selling LGBT-themed T-shirts featuring the logo of every single team, to celebrate Pride month. The limited edition t-shirts are solid black with a rainbow version of NBA team logos and will be exclusively available on teespring.com.

Pro-sports has marketed to LGBT fans in the past, but not on this level. The NHL, MLB and NFL have released Pride products before, but only for select players and teams. Never has an entire national league, meaning every team, been involved in the outreach, until now.

For more on this, Bob Witeck, president of Witeck Communications and an expert in LGBT marketing, joined the show to discuss.

To hear the full interview, click the blue play button above.