Choices, choices, choices. Holiday shoppers have a lot of them when it comes to what and how they buy. Some people look for fair trade goods: others might choose to support mom and pop shops. 

But now, you can shop based on another criterion: is that business owned by a person of color? Black Lives Matter has teamed up with a New York ad agency to create a directory of black-owned businesses across the country. It even plots them on a map. 

So why is it important? 

Brandi Jordan is a black business owner. She's the founder of the Cradle Company in Pasadena. She shared her take with Take Two. 

To listen to the full interview, click on the blue media player above.