In October, Whole Foods launched a marketing campaign called "Values Matter" with commercials like this.
https://www.youtube.com/watch?v=5DCow4J-pDE
While the video talks about treating workers well, a recent investigation by the Los Angeles Times has shown that not only Whole Foods, but Walmart, Safeway and other grocers - have been buying produce from companies in Mexico that severely mistreat their workers.
Richard Marosi spent over a year reporting this series and he joins Ben Bergman to chat.