The future of journalism has been a murky one for some time now. Newspapers, magazines and broadcasters often struggle with the challenge of how to pay for and produce quality journalism in an increasingly digital and mobile era.

Two years ago, a couple of journalists in New York decided to come up with a new model for storytelling. The result is a multimedia platform called The Atavist.

Evan Ratliff is one of the Atavist's founders and its CEO and he joins Take Two from the NPR Bureau in New York.