How supermarkets decide what to put on their shelves

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Podcasts Take Two

Nov 23, 2016

Listen • 6:20

How supermarkets decide what to put on their shelves

Today, as you're running around trying to stock up on the last few ingredients you need for Thanksgiving, stop and take a look at the shelves at the grocery store.

There's a hidden market in the supermarket as explained by Vox's Phil Edwards.

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Today, as you're running around trying to stock up on the last few ingredients you need for Thanksgiving, stop and take a look at the shelves at the grocery store.

On the day before Thanksgiving, as you're running around trying to stock up on the last few ingredients you need, stop and take a look at the shelves at the grocery store.

Take a look at how different products are arranged on the shelves.

Look at which ones are at eye level, and which ones are at your feet.

You should know that everything is where it is for a reason. Actually, it's probably where it is because a company probably paid a whole lot of money for it to be there.

Phil Edwards is with Vox and he's been looking into the topic. He joins A Martinez to talk about why it's tough for small brands to make it in today's supermarkets.