Santa Fe Mayor Javier Gonzalez explains how his city reduced water use by 20% by hiking tiered water rates and and offering attractive energy efficiency rebates.

FILE - In this May 1, 2014 file photo, fourth-generation rice farmer Josh Sheppard walks across the dried-up ditch at his rice farm in Richvale, Calif. In Santa Cruz, Calif., dozens of residents who violated their strict water rations take a seat at Water School, hoping to get hundreds of thousands of dollars in distressing penalties waived. California is in the third year of the state's worst drought in recent history. (AP Photo/Jae C. Hong, File)
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