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Podcasts Take Two
How Facebook's newsfeed knows what you'll like
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Jan 5, 2016
Listen 10:57
How Facebook's newsfeed knows what you'll like
Take a look at your Facebook feed and you might see an ad, or a cute baby photo, but why would those certain items show up and not something else?
A man checks facebook on his smartphone while waiting for a train in a metro station in Washington, DC, on May 9, 2012.
A man checks facebook on his smartphone while waiting for a train in a metro station in Washington, DC, on May 9, 2012.
(
JEWEL SAMAD/AFP/Getty Images
)

Take a look at your Facebook feed and you might see an ad, or a cute baby photo, but why would those certain items show up and not something else?

Take a look at your Facebook feed and you might see an ad for the New York Times, a funny graphic titled "Mom Guilt Bingo," an article about a new Star Wars Monopoly set and a really cute photo of two friend's dogs spooning on the couch. 

But why would those certain items show up and not something else?

The curious nature of the Facebook feed and the algorithms behind it is a topic writer

tackled recently for Slate, and he joins Alex Cohen for a chat.

To hear the entire conversation click on the audio embedded at the top of this post.