How do you make biking and public transit cool?

In this file photo, passengers board Metro subway trains during rush hour on June 3, 2008 in Los Angeles, California.

With an increasing number of alternative transportation options, how do you sell people on the idea to use them on a regular basis and ditch their car?

While CicLAvia is a great way for people to take to their bikes, how do you convince people to do it more than the three times of year it happens?

Because when it's all said and done and the helmets are put away, L.A. is still a place where car is king. However, the city is in the middle of developing hundreds of miles of bike lanes. It's also fast at work to expand the Purple and Expo rail lines and create a new light rail line on Crenshaw Boulevard.

With an increasing number of alternative transportation options like these, we wanted to look at how to sell people on the idea to use them on a regular basis and ditch their car.

Dave Sotero is a spokesperson for the LA Metro.