How director Ava DuVernay fits the Barbie brand

Ava DuVernay arrives at the 72nd annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday, Jan. 11, 2015, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

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Jordan Strauss/Jordan Strauss/Invision/AP

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Mattel's Ava DuVernay Barbie doll went on sale yesterday, and promptly sold out.

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Mattel

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Patrice Yursik, the new owner of an Ava DuVernay Barbie doll says, "To me she's the most aspirational and relatable Barbie doll I can think of in recent history."

In 1983, it was the Cabbage Patch Kid. In 1992, it was that beloved purple dinosaur named Barney.

What doll might be the hardest to get a hold of in 2015? It could be the latest offering from Mattel—the Ava DuVernay Barbie doll.

The small plastic likeness of the director of "Selma" went on sale yesterday online. But before long, the Platinum Label collector's edition doll was listed as "no longer available."

Mattel representative Michelle Chidoni and proud new Ava DuVernay doll owner

Tweets by afrobella

, founder of the site Afrobella.com, joined Take Two to talk about the fan excitement surrounding the Ava DuVernay doll.

Chidoni says that the challenges that DuVernay has faced, as well as her successes, send the message to girls that "you can be anything and do anything." Chidoni says, "That's really the message of the Barbie brand."

Patrice Yursik was one of the lucky few to buy the Ava DuVernay doll yesterday. "To me she's the most aspirational and relatable Barbie doll I can think of in recent history," Yursik says.

"The fact that she's wearing sneakers, and she's got a chair, and she's in control. And she's got natural hair, and she is representing African American beauty," Yursik adds, "It's really phenomenal."