Since the weekend, social media has been flooded with calls to #deleteuber.
It's part of a movement that urges consumers to cut ties with the ride share company.
The whole thing took off last weekend, after some accused Uber of trying to profit off a strike by taxi drivers at New York's JFK airport. The drivers were protesting the Trump administration's order to ban refugees from the U.S.
But: does waving bye-bye to a business really make a difference?
Brayden King, professor of management and organizations at Northwestern University joined Take Two to discuss the ups and downs of boycotts.