Can a Virtual Reality experience change how we make decisions?

In this Jan. 7, 2014 file photo, show attendees play a video game wearing Oculus Rift virtual reality headsets at the Intel booth at the International Consumer Electronics Show(CES), in Las Vegas. Many backers who helped it raise more than $2.4 million through Kickstarter in 2012 were shocked last week when Oculus announced it was selling itself to social media company Facebook for $2 billion.

Virtual Reality devices like Samsung’s Gear VR can be an entertaining novelty, but could what we experience virtually effect us on a deeper level?

Virtual Reality or VR devices like Google’s Oculus Rift and Samsung’s Gear VR are on their way to becoming on par with products like the video game console or even, the smartphone. The immersive experience of virtual reality tech can be an entertaining novelty, but could what we experience virtually effect us on a deeper level?

Real life experiences have a big influence on who we are, which leads some scientists to ask, can a virtual experience also change us?

For a look at some of the experimental applications of Virtual Reality, Take Two’s Alex Cohen spoke with Grace Ahn, Communications and Advertising Professor at the University of Georgia. She discussed her research on how a virtual reality experience can inform the decisions we make.

To hear the full interview click the blue play button above.