Support for LAist comes from
Become a sponsor
Audience-funded nonprofit news
Donate
Stay Connected

LAist is part of Southern California Public Radio, a member-supported public media network.

Audience-funded nonprofit news
Listen
Donate
Podcasts Take Two
Bunim/Murray hopes to corner Latino reality show audience
solid orange rectangular banner
()
Take Two Logo
Feb 19, 2013
Listen • 6:21
Bunim/Murray hopes to corner Latino reality show audience
American Idol is one of the many reality programs on the dial, a lot of which come from the production company Bunim/Murray.
Mexican singer Paulina Rubio performs with Los Tigres Del Norte during the 12th Annual Latin Grammy Awards in Las Vegas, Nevada, on November 10, 2011.
Mexican singer Paulina Rubio performs with Los Tigres Del Norte during the 12th Annual Latin Grammy Awards in Las Vegas, Nevada, on November 10, 2011.
(
JEWEL SAMAD/AFP/Getty Images
)

American Idol is one of the many reality programs on the dial, a lot of which come from the production company Bunim/Murray.

American Idol is one of the many reality programs on the dial, a lot of which come from the production company Bunim/Murray.

It's behind hits like The Real World, Paris Hilton's The Simple Life and Keeping Up With the Kardashians, and has become the go to hit-maker for the 18 to 34 demographic. Now Bunim/Murray hopes to conquer a new slice of the industry: Hispanic audiences.

Gabriela Cocco- Sanchez, vice president of Bunim/Murray productions' brand new Latin division, joins the show to explain the new initiative.