Many women today are faced with a difficult choice: have a baby while you can but risk sacrificing advances up the career ladder, or keep on working hard but risk losing out on having a child. 

Now two tech companies are trying to make it easier for women to work and raise a family. Facebook recently started covering egg freezing as part of their benefits package, and Apple announced it will do so in January.

Brigid Schulte, author of "Overwhelmed: Work, Love and Play When No One Has the Time," says that in the best sense, "It's really a nod to current reality, which is that these work cultures are very intensive, the hours are long... they're very sort of unfriendly, in a sense, if you want to have a family."

But, Schulte says, offering to cover egg freezing for employees doesn't really get to the root of the issue. 

"It's become fix the women, make the women change, if you want to have a family, well then use technology to sort of hoodwink biology, rather than really look at the reason for why something like this would even be contemplated," Schulte says. "The reason why it would be contemplated is that these are crazy work cultures."