Anti-domestic abuse ad to air during Super Bowl Sunday

NFL Commissioner Roger Goodell talks during a press conference at the Hilton Hotel on Sept. 19, 2014 in New York City. Goodell spoke about the NFL's failure to address domestic violence, sexual assault and drug abuse in the league.

The Super Bowl is one of the most powerful media to present a message to an audience, said Rama Yelkur, Dean of the College of Business and Management at Saginaw State University in Michigan.

The NFL has come under fire lately for not taking the issue of domestic abuse among its players seriously.

Now the league says it wants to buck that perception so they're donating some of their airtime this Superbowl Sunday to an anti-domestic violence public service announcement.

One of the ads airing this Sunday comes from the No More, a public awareness campaign focused on ending domestic violence and sexual assault.

Ultraviolet, a women's advocacy group, has also put out an online campaign about domestic abuse and football. This one not so subtle

Rama Yelkur, Dean of the College of Business and Management at Saginaw State University in Michigan, said this is a good time for the NFL to make good on past incidents the audience didn't agree with.