Amazon takes on the fashion industry

(FILES) - This file picture taken on November 13, 2012 in Paris shows shows the "Amazon" logo. Amazon on October 3, 2013 attacked a French bill which will prevent it from offering free deliveries of discounted books to customers in France as "discriminatory." The online retailing giant also attacked the draft legislation, approved by the lower house National Assembly earlier in the day, as a blow to consumers' spending power. AFP PHOTO / LIONEL BONAVENTURE

(

LIONEL BONAVENTURE/AFP/Getty Images

)

Amazon has quietly rolled out seven trademarked brands and as they rev up for a private fashion label. What does this mean for the retail giant and its consumers?

What can't you buy on Amazon these days? Seriously!

What started off as a digital retailer solely for books has developed into an online one stop shop for EVERYTHING.... caffeinated soap, live ladybugs, an Irish gag gift -- canned Unicorn meat!

Clothing has long been a staple of the site, but now Amazon is taking it up a notch.

For more on what they're up to, we're joined by Women's Wear Daily contributor Maghan McDowell.

Audio coming soon.