For non football fans, the Super Bowl is more about the chips, the dip, the halftime show, and...the ads.

James Othmer is the author of "Adland: Searching for the Meaning of Life on a Branded Planet." He's also Global Creative Director at Young and Rubicam Advertising, and he joined to Take Two to talk about his favorites, and a couple of buzzkills.

Watch a couple of Othmer's favorites:

And the big buzzkill of the evening:

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