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Universal Studios Introduces New Illumination Animation Land With 'Secret Life Of Pets'

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The Secret Life of Pets combined adorable animals with animation to create a hit movie franchise. Now it's a ride at Universal Studios Hollywood, opening March 27 — and combined with the nearby Minions/Despicable Me-themed attractions, it's the beginning of an area themed around Illumination's animated films.

The Secret Life of Pets ride turns you into a puppy using facial recognition: you see the puppy-ized version of yourself throughout the ride. But while there are some video elements, the ride is filled with real, physical characters and environments — it's not one of those 3D glasses experiences.

We took a top secret hard-hat tour of the new attraction. Cameras were banned, but we'll walk you through everything we saw and what you need to know about this new chance to unleash your animal urges.