This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today.
What Went Wrong with the Chrysler Merger
Listen
0:00
Listen
Daimler-Benz bought Chrysler for $36 billion nine years ago. Now, an investment group is offering less than $5 billion to take the company off Daimler's hands. What went wrong?
Auto analysts say the cultures of the luxury German brand and the mass market U.S. carmaker never meshed. And the architects of the disastrous merger never anticipated spiraling heath care costs and $3-a-gallon gas prices.
Copyright 2022 NPR. To see more, visit https://www.npr.org. 9(MDA1OTI3MjQ5MDEyODUwMTE2MzM1YzNmZA004))
You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.
If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.
Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief
