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The Taylor Swift and Beyonce economy
Beyoncé Knowles-Carter and Taylor Swift attend the "Taylor Swift: The Eras Tour" Concert Movie World Premiere at AMC The Grove 14 on October 11, 2023 in Los Angeles, California. (John Shearer/Getty Images for TAS)
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Taylor Swift and Beyoncé have generated some $10 billion for the U.S. this year.
What does the staggering rise of these two women say about our economy — and about us?
Today, On Point: The Taylor Swift and Beyonce economy.
Guests
Misty Heggeness, associate professor of economics at the University of Kansas. Author of the forthcoming book “Swiftynomics: Women in Today’s Economy,” due out in 2025.
Shar Jossell, journalist and writer. She focuses on arts and entertainment reporting at the intersections of gender, politics, race and pop culture.
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Abbey Eilermann, owner of the online shop Daily Disco, which makes custom embroidered jean jackets for Taylor Swift’s Eras Tour.
Abby Meyer, marketing director at Donutology, a Kansas City donut shop that created Taylor Swift-themed donuts.
This article was originally published on WBUR.org.
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