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California Company Works to Cut, Adapt to Warming
Solar panels in the Patagonia parking lot provide about 8 percent of the electricity needed to power the company's Ventura, Calif., headquarters. The balance comes from wind power purchased off-site.
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American business is beginning to take global warming seriously. More companies are looking for ways to reduce greenhouse gases, either because their customers want them to or because of government regulation.
Some of these companies are seeking advice from Patagonia, a company based in southern California. The outdoor clothing maker is trying to curb global warming while also trying to adapt to it.
A prolonged warming trend could be bad for business at Patagonia, which sells a lot of fleece jackets and long underwear. Patagonia's been working to reduce its own greenhouse gases, lighting its headquarters primarily with wind energy. Employees park their cars here under an array of solar panels.
"We are an environmental company thinly disguised as an outdoor apparel manufacturer," says Marketing Vice President Rob Bon Durant.
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But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.
We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.
Thank you for your generous support and belief in the value of independent news.
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