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This former 99 Cents Only store has been reimagined as an art exhibit — this week only. See inside
The 99 Cents Only chain may be gone, but a new art exhibit at its former store at the intersection of Wilshire Boulevard and Fairfax Avenue is keeping its legacy alive in the most eccentric way possible.
From shopping carts suspended upside down to video art at the checkout counters to paintings and graffiti in every nook and cranny, this is not the same 99 Cents Only store where you used to buy your cleaning supplies.
The curators behind 99CENT, which is on display through the end of this weekend, have filled the space with artwork and L.A. artifacts for a free exhibition. So I had to check it out:
What you can see
As soon as you walk in, you’re treated to a complete reimagining of the 99 Cents Only store. This former site of the modern big-box discount chain has been infused with a healthy dose of the West Coast art styles that sprung up from places like the Mission District, Haight-Ashbury and Venice.
All the original shelving is there, but nearly every nook and cranny has been filled with art.
But look close and you’ll see cheeky nods to the 99 Cents Only store of yore. Much of the old shelving and signage is still there, even if slightly rearranged. On some shelves, hygiene supplies sit side by side with artworks and found objects.
Some old shopping carts have been converted into suspended sculptures. In between songs, the loudspeakers play what I’m pretty sure are authentic 99 Cents Only in-store announcements in English and Spanish.
One major auditory difference — and I can confirm this as a former 99 Cents store shopper — the music on the store’s PA system is much more lo-fi and homespun than the radio pop the old store used to have on.
Since this is a self-described “artist flea market of sorts,” many of the artists have also scrawled their phone numbers and Venmo usernames near their works, and walking through different stations at the store really does feel like walking through different stations of a carefully curated swap meet or flea market.
Even for works that aren’t on sale, most paintings and sculptures I saw identify the artist, though it’s admittedly a little more haphazard than most galleries I’ve been to.
About the curators
Representatives for the gallery The Hole, which curated this exhibit, said that the works in the store pull from its “West Coast network of artists and outsiders.”
One artist in particular takes the spotlight: The walls are covered by paintings by the San Francisco-based street artist Barry McGee and works from his personal collection — people who parked in the Los Angeles County Museum of Art’s garages in the early 2000s may remember his now-lost murals. All told, the curators say over 100 artists were represented.
How to visit
You can see “99CENT” for yourself at the former 99 Cents Only store at 6121 Wilshire Blvd., a stone’s throw away from LACMA.
The exhibition is free and open to the public from 11 a.m. to 6 p.m. through Sunday.