The buzz without the booze — the rise of daytime partying

Once upon a time, we lived in a world where the “cool” kids were the ones up drinking until 5 a.m., weekend warriors who relished the pursuit of pleasure no matter the unsavory cost.

In today’s post-COVID world, however, things have gotten a little topsy-turvy. Nowadays, the cool kids are in bed by 9 p.m. so they can be up at 5 a.m., in time to slam down a shot of matcha and head to a day rave where all the attendees are — believe it or not — shockingly, sober.

The thing is, to the undiscerning eye, the crowd at a Daybreaker rave looks exactly the same as its typically drug-fueled nighttime counterpart: buoyant, animated and so very alive with its sea of thrashing bodies, quivering booties and smiling faces.

It’s a testament to a new paradigm shift, one in which adults are increasingly turning away from the hard stuff in favor of celebrating without alcohol. Nurtured by the desire for vitality, the small flame of “Dry January” has taken shape into something much greater — a whole new world of non-alcoholic gatherings.

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From coffee raves to tea speakeasies and beyond, the world of adult beverages as we know it is rapidly changing. Whether you’re a social butterfly looking for a new scene or a homebody hoping to finally venture off the couch, we’ve featured three of our favorite non-alcoholic gatherings in L.A. Check ‘em out below in all their glory.

Bar Nuda (pop up locations)

Founded by Morris Ellis, a creative director and branding expert, and Pablo Murillo, a storyteller and entrepreneur, Bar Nuda is a pop up “bar” experience designed for those in mind who want to indulge in the social aspects of the barfly life without any of the lingering regrets the next morning.

“We've been on a mission to redefine a night out,” says Murillo, smiling as he places a drink in front of me. “Our slogan is ‘Drinks to Remember’, because we want you to go out and celebrate life.”

Bar Nuda helps you indulge in the social aspects of the barfly life without any of the lingering regrets

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It’s a mission that’s more personal than professional — Murillo’s experience of losing his father to alcohol-related illness inspired him to redefine the narrative of what a night out could look like. His goal was a surprisingly simple concept: to create a warm, welcoming community where people could mingle without the standard social lubricant of booze.

“We wanted to really hold space for people like myself, you know?” Murillo continues. “When we started Bar Nuda, I was not sober, but I am now. Bar Nuda got me sober. We wanted to change the narrative for my family, but also be there for others to do the same and to say, hey, look, you can go out and have a really good time without drinking booze.”

Bar Nuda's slogan is “Drinks to Remember"

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Bar Nuda partners up with local bars, neighborhood coffee shops and other venues around Los Angeles to create unique non-alcoholic based events for patrons; check out their Instagram for the details. Trivia Night, for instance, is a regular staple in their event roster, with most events starting at 7 or 8 p.m. Other events include benefit concerts (to raise money for CHIRLA, The Coalition for Humane Immigrant Rights), Alcohol Free Game Night and even courses dedicated to making your own non-alcoholic based drinks.

“We do a ton of work with hospitality groups, venues and music festivals who are looking to build out their non-alcoholic programs,” says Brianda Gonzalez, founder of the non-alcoholic shop The New Bar, who partners with Bar Nuda. “Consumers are increasingly looking for other options when they go out and don't want to drink quite as much.”

Ellis and Murillo are certainly doing something right: to walk into one of their events is to feel like you’re, well, inside of a bar, filled with the sounds of warm laughter, buzzing conversations and the inevitable chaotic din of the trivia crowd. Drinks are prepared with a level of craftsmanship that might have you second guessing as to whether or not you’re drinking alcohol. The menu rotates seasonally, with many of the drink ingredients sourced directly from Mexico. The house favorite is the “Rosa Nuda”, made with tantalizingly tangy, fresh bougainvillea sourced by Bar Nuda’s Beverage Director Bryant J. Orozco.

As the guests at the bar form a small crowd, giggling about events to come, I take a sip of the Rosa Nuda before a huge smile spreads across my face.

The bartender laughs at me, pleased.

“Not bad, eh?”

Grab tickets here.

Daybreaker (rotating locations)

A recent Daybreaker event in Venice giving good vibes

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Courtesy Daybreaker

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The first time I attended a Daybreaker event was in Portland several years ago. I attended because friends of mine had told me there was a new, sober day rave spreading across town, and I simply didn’t believe them.

How very wrong I was. It may have been 9 a.m., but this crowd seemed just as rowdy, if not rowdier, than its nighttime counterpart. The only difference between the two was this crowd seemed decked out in yoga pants rather than rave gear.

Bubbling with energy at Daybreaker Venice

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Bailey Templeton

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Courtesy Daybreaker

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“I wanted to have fun while still being able to function,” said Nemo, a DJ I met there. “At some point my body was not able to handle the disrupted sleep cycles and booze anymore, but I still wanted to be able to go to events and enjoy myself.”

To my great surprise, I discovered raving sober had its own unique appeal. The lack of alcohol kept me light and energetic rather than clouded in a drunken haze. I was able to dance for much longer than usual, and felt a familiar euphoric high similar to a runner’s high the longer I danced.

Daybreaker throws day raves in a number of different cities: Los Angeles, Seattle, Atlanta, New York. The next event in L.A. is Saturday Jan. 24 from 9 a.m. - 12 noon, to be held in a secret venue. Given it’s described as “dry January, wet with endorphins”, there’s a good chance it’s in a sauna, where Daybreaker is known to throw dance parties.

Celebrating life at 9am in Venice

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Bailey Templeton

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Courtesy Daybreaker

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“We’re living in a cultural moment where people are craving clarity, connection, and control over their wellbeing — and ultimately belonging,” says Daybreaker founder Radha Agrawal.

“Post-pandemic, there’s been a mass re-evaluation of what we put into our bodies and how we spend our time. Gen Z in particular is leading the charge — they’re drinking nearly 30% less than millennials did at their age — and they’re looking for ways to connect without sacrificing health or mental clarity," he says.

"People want to wake up feeling good, not hungover, and they’re realizing that social connection can actually feel better without alcohol.”

Snag tickets here.

Bu Tea Den (DTLA)

In true speakeasy style, I reached Bu Tea Den through an inconspicuous metal door in a back alley downtown. Once inside, however, the vibe quickly shifted. A curious video was projected onto a wall by the entrance, lit up by colorful, digital Paisley shapes swimming about. Each Paisley had a customer’s name plastered above it, giving the surreal sensation that I was watching some sort of digital city like a god from up above on high. ‘PAISLEY ID’ read across the top of the screen.

Nearby, what I initially thought was an ATM was actually marked "AFTM: automated fortune telling machine". Patrons can take a quiz and receive a spiritual fortune of sorts, printed out neatly onto a slip of paper like an ATM receipt, along with a corresponding Paisley.

(According to the machine, my life path number is seven, my soul age is baby, and my chakral focus is sacral. "Trust what steadies you, even if it changes tomorrow.")

Writer Janelle Lassalle experiencing Bu Tu Den's AFTM — an automated fortune telling machine

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Inspired by time spent in the Burning Man community, co-founders Severin Sauliere and Natalie Tran created the art installation to help inspire a sense of community at Bu Tea Den.

Sauliere and Tran are husband and wife: Sauliere is an artist/Creative Director, and Tran is Chief Steeping Officer in charge of tea operations. Their goal is to redefine happy hour by giving guests the opportunity to slow down and get social without the thundering din of techno music and flashy cocktails.

"It's not an upsell kind of thing," said Sauliere. "It's based on you chilling with your friends, having some tea together and talking. I'm not against alcohol, but it's everywhere. Having a space that doesn't have it challenges the dynamic a little bit."

Co-founder Natalie Tran, at Bu Tea Den “part tea lounge, part interactive art installation, and part intimate gathering space.”

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The space is cultivated in the style of a tea lounge, with a number of booths scattered about facing the Paisley display. Guests can enjoy a unique tea experience at the bar in which they’re served several rounds of tea blends, along with snacks like Ube popcorn, Fridays - Sundays 5 - 9 p.m.

Billed as “part tea lounge, part interactive art installation, and part intimate gathering space,” Bu Tea Den isn’t just a place where you can come to enjoy a strong cup of jasmine tea: it’s also gearing up to become a community-oriented event space. Guests can come by for regular events like Mahjong at the Den, a Hong Kong style version of the popular game, or an upcoming "Tea and Tease" burlesque and comedy night on Saturday Jan. 17.

Get in on the fun here.