Community, play, nostalgia. East LA Film Shop is more than just a film lab

In early 2020, Frank Ledezma and Jennyfer Gramajo moved into a new storefront for their event photography business on First Street in East L.A.

But like the story of so many small businesses during the pandemic shutdown, the husband-and-wife team soon found themselves needing to pivot.

 "We would do events for quinceañeras, baptisms, weddings," Gramajo said. "At that moment, all of our events were canceled."

But unlike the roller-coaster experiences that have defined so many mom-and-pops, their East L.A. Film Shop has been a story of unexpected success.

Inside East L.A. Film Shop.

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Fiona Ng

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LAist

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"Film Foos" hats for sale at East L.A. Film Shop.

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Fiona Ng

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LAist

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Selling rolls

Gramajo and Ledezma went from shooting photos to selling film to photographers, during a crazy-making time when there probably wasn't a better way to kill time than to take your camera out and capture a suspended world.

"You couldn't find film. People were still shooting," Ledezma said. "People still wanted to go out and shoot."

The couple was already selling some photo supplies before the pandemic, but not much. After the lockdown, Gramajo said Ledezma asked her if he should pour their savings to go all in on the switch, based off a friend's suggestion, on a wing and a prayer.

"I'm like, 'Well, I think you should just buy a couple of rolls and see how it goes,'" Garmajo remembered.

Frank Ledezma and Jennyfer Gramajo, the husband and wife owners of East L.A. Film Shop.

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Fiona Ng

/

LAist

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East L.A. Film Shop

(

Fiona Ng

/

LAist

)

With that, East L.A. Film Shop was born.

The couple started advertising their goods on social media. As word of mouth spread, customers sought them out.

" We started meeting people like at the Jack in the Box parking lot. We would go deliver film like if it was Uber Eats," Gramajo said.

" They were like, 'Oh, go with Frank. They have it in stock. They always have it in stock,'" Ledezma said.

After reopening, the demand for film rolls stayed strong, so much so that East L.A. Film Shop expanded their offering to include film development and other services. Their clientele, Gramajo said, has always run the gamut, from seasoned pros to novices, including an elderly man who needed help loading a new roll into his old camera, or a woman who brought her kid to get a crash course on all the different knobs and buttons.

Since last year, East L.A. Film Shop has relocated to the storefront next door, a much bigger space to accommodate more equipment and a growing staff.

The extra room also allows the couple to create a community space for music, photo exhibits and more.

On Sunday, East L.A. Film shop is hosting its monthly "Barrios Sunday," where small local vendors are invited to set up shop for the day to sell their goods and get the word out about their business.

The couple is also asking photographers — analog and digital — to post their photos on the walls of the shop. The works will be displayed for a week.

As for Ledezma and Gramajo, they still go out and shoot. It's a kind of second nature — especially for Ledezma, who grew up helping his father, an event photographer himself, on his shoots.

"When I open a fresh roll, like the smell, it takes you back [to]  when I was a kid and my dad's like, 'Oh, gimme this roll,’" he said. "You still get that smell of fresh film. You know, it just takes you back."

Barrio Sunday

East L.A. Film Shop
3541 1st St., Los Angeles
Feb 22. Sun., 10 a.m. - 3 p.m.