Was planning for LA’s Olympic arts and culture festival left too late?

The 1984 Olympics in Los Angeles was paired with an equally elaborate arts festival: 10 weeks of programming around the region that included more than 400 performances and led to the launch of the Los Angeles Opera.

Fast forward more than 40 years, and lawmakers and experts are questioning whether L.A. can pull off a similar success in the summer of 2028, with less than two years to go.

“We had an opportunity to have a longer runway leading up to the Games…We had a lot of time,” said Zev Yaroslavsky, who was on the City Council when it negotiated the 1984 Olympic Games and closely observes plans for 2028. “And it just didn’t happen.”

Yaroslavsky and others testified Wednesday at a state hearing on the 2028 “Cultural Olympiad,” the arts and culture programming that will accompany the coming Games in Los Angeles.

At that meeting, officials from organizing committee LA28 and the city and county arts and culture departments laid out their plans, which will launch in the summer of 2027. They’ll include neighborhood festivals, a mural program, posters designed by local artists and partnerships with L.A.’s cultural institutions.

The planners presented a vision of arts sprawled across the region, lifting up local artists and bringing performances and installations into L.A.’s public spaces — but they were less clear on how the programming would be funded and who would be included.

The city of L.A. has already set aside $15 million for Olympics arts programming, but further fundraising for the Cultural Olympiad is still ongoing, according to LA28 and the city.

State Sen. Lola Smallwood-Cuevas, who represents neighborhoods including downtown L.A. and Exposition Park, told organizers she was concerned that without clarity on funding opportunities soon, organizers would leave out community groups and artists in neighborhoods that need the investment, like Altadena, South L.A. and East L.A. She also wanted to know how much money LA28 was earmarking for local artists specifically.

“Given the short timeframe and given some of the structure I’m seeing, I’m a little concerned,” she said.

Dwayne Jones, a LA28 vice president working on the Cultural Olympiad, told lawmakers that they were raising “tens of millions” of dollars for the program, but didn’t offer specifics.

What’s in the works 

L.A.’s Olympics arts programming will launch in July of 2027, with a poster series designed by local artists. LA28 will also facilitate a program for L.A. institutions to apply to be an official part of the 2028 Cultural Olympiad, put on a film series, and offer subsidized tickets to cultural institutions and events.

The city of L.A. is planning its own local arts festivals in each council district, and will install new murals around the city tied to the Olympic and Paralympic Games. L.A.’s Department of Cultural Affairs has drafted plans to expand to a seven-week citywide festival if it can secure $25 million in additional funding.

“ We want L.A. to know that the Games are not happening to L.A., but happening for L.A.,” said Daniel Tarica, who leads that department, at Wednesday’s hearing.

Lessons learned from past Olympics

The Olympics may bring a lot of spectators to the region, but it does not typically flood local cultural attractions, such as museums. In fact, during the 2012 Olympics in London and 2024 Olympics in Paris, some museums reported a decline in visitors, according to Tawny Paul, a professor of history at UCLA who studied those recent festivals.

Paul told lawmakers on Wednesday that to counteract these lulls, L.A.’s 2028 arts offerings should cater to locals, and institutions would need to bring their offerings out of their normal locations and into the areas around competitions and fan zones.

She also offered lessons from the 1984 arts festival, which she said was lauded as a success, but faced criticism for focusing on international artists, rather than artistic communities in Los Angeles. Some in L.A. were so upset by the 1984 Cultural Olympiad, Paul said, that they put on their own fringe festivals in response.

Like Smallwood-Cuevas, Paul also warned that it would take greater resources to include smaller community-based art groups in the Cultural Olympiad.

“One of the things that the Cultural Olympiad can do really well is help lend visibility to different arts offerings,” she said. “But what I’ll warn is that visibility without resources would favor institutions and communities that already have capacity.”