Sponsor
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen
KPCC Archive

Hollywood sign supporters get 16-day extension

Visitors to the Hollywood and Highland complex view the iconic 450-foot-long Hollywood sign after activists covered it with banners during an effort to prevent the building of houses there on February 13, 2010.
Visitors to the Hollywood and Highland complex view the iconic 450-foot-long Hollywood sign after activists covered it with banners during an effort to prevent the building of houses there on February 13, 2010.
(
David McNew/Getty Images
)

With our free press under threat and federal funding for public media gone, your support matters more than ever. Help keep the LAist newsroom strong, become a monthly member or increase your support today.

Listen 1:17
Hollywood sign supporters get 16-day extension
Hollywood sign supporters get 16-day extension

Boosters trying to save the Hollywood sign by buying the land around it have a little more than two weeks to come up with the money.

(Audio: KPCC’s Shirley Jahad is in Hollywood with the latest.)

A nonprofit group seeking to prevent the development of open land surrounding the Hollywood sign has been given 16 more days to raise the remaining $1.5 million needed to buy 138 acres surrounding the landmark, it was announced today.

Los Angeles City Councilman Tom LaBonge and the Trust for Public Land are trying to put together $12.5 million to buy the land. The trust would eventually give the land to city.

Sponsored message

Hollywood sign gets reprieve from 89.3 KPCC on Vimeo.

"We need to raise a total of $12.5 million and today we're at $11 million," said Will Rogers, president of the group. "Our deadline was originally set for today, April 14, but thanks to the cooperation of the landowners, we now have until April 30."

In a related development, Aileen Getty and The Tiffany & Co. Foundation announced a $500,000 matching grant which, paired with a donation, would leave the trust just $500,000 shy.

Chicago-based investors who own the land want to build four large homes along the ridgeline.

The investors initially planned to sell the land to developers for $22 million but agreed to turn it over to the trust for $12.5 million – if the money came in before April 14.

"We are grateful to have a little more time to reach our goal, and we're going to get there," LaBonge said.

The trust has collected about $9.7 million so far, including about $4 million in public funds.

Sponsored message

Two city departments – Public Works and Recreation and Parks – put up $1.7 million, and about $5.5 has come from private donors, including the Academy of Motion Picture Arts and Sciences, various movie and television companies, local community organizations and celebrities such as Steven Spielberg, Tom Hanks and Rita Wilson.

To raise awareness about the fundraising effort, the sign was draped with a "Save the Peak" banner last month.

Donations can be made through the Web site Save Cahuenga Peak.

Howard Hughes bought the land in 1940 to build a home for actress Ginger Rogers. When the relationship fell apart and Hughes died, his estate sold the property to the group of Chicago investors in 2002.

This story uses information from KPCC wire services.

At LAist, we believe in journalism without censorship and the right of a free press to speak truth to those in power. Our hard-hitting watchdog reporting on local government, climate, and the ongoing housing and homelessness crisis is trustworthy, independent and freely accessible to everyone thanks to the support of readers like you.

But the game has changed: Congress voted to eliminate funding for public media across the country. Here at LAist that means a loss of $1.7 million in our budget every year. We want to assure you that despite growing threats to free press and free speech, LAist will remain a voice you know and trust. Speaking frankly, the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news in our community.

We’re asking you to stand up for independent reporting that will not be silenced. With more individuals like you supporting this public service, we can continue to provide essential coverage for Southern Californians that you can’t find anywhere else. Become a monthly member today to help sustain this mission.

Thank you for your generous support and belief in the value of independent news.
Senior Vice President News, Editor in Chief

Chip in now to fund your local journalism

A row of graphics payment types: Visa, MasterCard, Apple Pay and PayPal, and  below a lock with Secure Payment text to the right