Sponsored message
Logged in as
Audience-funded nonprofit news
radio tower icon laist logo
Next Up:
0:00
0:00
Subscribe
  • Listen Now Playing Listen
  • Listen Now Playing Listen

This archival content was originally written for and published on KPCC.org. Keep in mind that links and images may no longer work — and references may be outdated.

KPCC Archive

Los Angeles Rams tap fans to help choose final uniform design

NASHVILLE, TN - AUGUST 09:  Quarterback Bruce Gradkowski #8 of the St. Louis Rams directs his team against the Tennessee Titans during a pre-season game at LP Field on August 9, 2008 in Nashville, Tennessee.  (Photo by Doug Benc/Getty Images)
File: Los Angeles Rams' uniforms are getting tweaked for the 2017 season.
(
Doug Benc/Getty Images
)

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today.

The Los Angeles Rams are making changes to their uniforms, featuring a modern blue-and-white scheme. The final version of the uniform was revealed Thursday, with the new helmet revealed Wednesday in a video with Rams legend Rosey Grier. It drops the gold in favor of white horns on blue — a throwback to the uniforms worn by the “Fearsome Foursome” a half a century ago.

The helmets had yet to be finalized Wednesday. The Rams asked fans to vote for the final design, seeking input on the color of the face mask — blue or white. The result: a white face mask won the day. More than 90,000 fans voted over 48 hours on Twitter and Facebook, according to a press release from the NFL.

https://twitter.com/RamsNFL/status/837085112969932801

"This just goes to show all the hard work my teammates and I put in while wearing those uniforms isn't forgotten," Grier's Fearsome Foursome compatriot, quarterback Roman Gabriel, said in a statement. "

The uniform has undergone numerous tweaks over the years. Between 1964 and 1972, the Rams wore all blue-and-white jerseys, including helmets with white horns. They're also considering a full rebranding for 2019 to go with their new L.A. Stadium, according to the NFL.

Earlier this week, the team also put two options for the pants up for a vote. The winning pants are white with one navy stripe down the side.

This story has been updated.

You come to LAist because you want independent reporting and trustworthy local information. Our newsroom doesn’t answer to shareholders looking to turn a profit. Instead, we answer to you and our connected community. We are free to tell the full truth, to hold power to account without fear or favor, and to follow facts wherever they lead. Our only loyalty is to our audiences and our mission: to inform, engage, and strengthen our community.

Right now, LAist has lost $1.7M in annual funding due to Congress clawing back money already approved. The support we receive from readers like you will determine how fully our newsroom can continue informing, serving, and strengthening Southern California.

If this story helped you today, please become a monthly member today to help sustain this mission. It just takes 1 minute to donate below.

Your tax-deductible donation keeps LAist independent and accessible to everyone.
Senior Vice President News, Editor in Chief

Make your tax-deductible donation today