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College Athlete Endorsement Bill Goes To Governor Newsom

Adolfo Guzman-Lopez
Adolfo Guzman-Lopez is an arts and general assignment reporter on LAist's Explore LA team.
Published Sep 11, 2019 6:25 PM
Bryce Alford #20 of the UCLA Bruins runs down the court against the UAB Blazers during the third round of the 2015 NCAA Men's Basketball Tournament at KFC YUM! Center on March 21, 2015 in Louisville, Kentucky.
UCLA's Bryce Alford in a third round game against UAB during the 2015 NCAA Men's Basketball Tournament.
(
Joe Robbins/Getty Images
)
Listen 0:55
College Athlete Endorsement Bill Goes To Governor Newsom

On Wednesday, the California senate gave final approval to a bill that would allow California’s college athletes to profit from endorsements. If signed into law by Governor Gavin Newsom, the law would be in conflict with NCAA rules that ban college athletes from signing endorsement deals. 

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