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Can Metro's innovation guru transport LA into the future?
Traffic is bad enough in Los Angeles on an ordinary day. With the city tapped to host the 2028 Summer Olympics, officials have to figure out how they'll move all those extra people around this massive city.
They're looking to Joshua Schank, Metro's first Chief Innovation Officer, to come up with some... well, innovative solutions.
While riding the rails with KPCC Morning Edition Host Alex Cohen, Schank discussed his unique title and how he's planning for an event that's more than a decade away.
Schank says the Olympic planning process starts by looking at the system's user-friendliness:
There’s been a big change in transportation in the last five years, primarily driven by the invention of the smart phone. People expect transportation to be provided with almost perfect information. They expect to know when and where things are going and exactly what time they’re going at arrive. People expect to be able to pay for transportation very seamlessly.
I think that there has been a tendency in Los Angeles to think of mass transit as a last resort for people who don’t have cars, which is a terrible way to think about mass transit. You wind up designing a mass transit system that is barely functional and is not trying to compete for customers.
He says major improvements will take time — but they are coming. The passage of Measure M in November was a big step in the right direction. The Olympics should accelerate that process further.
Our goal is to become a world-class transportation system where we are on par with all the great cities of the world — because Los Angeles is one of the greatest cities. It’s lacking one key element, which is a mass transit alternative that’s viable for most people.