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Food

Silver Lake's Whole Foods Will Actually Be A Cheaper, Budget Store

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Remember the Whole Foods that's set to open in Silver Lake? Well it turns out they're coming for a little less of your paycheck than before.

On Wednesday, the organic, high-end grocer announced it was launching a new budget chain dubbed "365 by Whole Foods Market," and that the Silver Lake location would be the first store. According to The Eastsider, the move not only changes up the market, but will also change the opening date to the first half of next year. It was originally supposed to open even later than that, by the fall of 2016.

"We think the Silver Lake area of Los Angeles is an ideal community to plant our first 365 store flag and bring a modern shopping experience that draws from the best innovations of Whole Foods Market stores and gives them a new expression," said Jeff Turnas, president of the new 365 line, in a statement.

The 365 line, which is named after their house brand, will be cheaper and also offer less variety than the standard Whole Foods Market. It will also compete with the likes of Trader Joe's for the incomes of millennials and hipsters. According to the Seattle Times, more 365 stores will follow in the second-half of 2016 in Santa Monica, Portland, Houston, and Bellevue, Washington.