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After throwing a well-attended and swingin' party a couple of weeks ago, Intelligentsia's second Los Angeles location is opening their doors to the public today. Intelligentsia--smart enough to be on Twitter--will debut their Venice Coffeebar at Noon.
It promises to be like no other coffee "experience" as customers "walk down an ivy-covered hall open to the sky where they are greeted at a butcher block 'concierge desk.' From this point, they are taken to one of four custom-fabricated espresso machines where their espresso drink or coffee-by-the-cup is prepared. The idea is for a barista to stay with one person throughout the interaction to create an individualized experience for every customer, regardless of how many are being served."