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Erewhon's Next Store Is Coming To Downtown Los Angeles
It's 2:30 p.m. on a Tuesday, all the glitzy Hollywood clubs are yet to open, and there are no cool parties in the Hills to go to. So what is one to do? Head to Erewhon, of course. Does that yellow peach come with a $7 price tag? Yes, but think of it as an entrance ticket to the world of the impossibly beautiful and ostensibly perfect. "Come join us," the $20 bottle of cold-pressed juice (I still don't fully understand what cold-pressed actually means), says to you. "Drink me and you will become one of The Coveted."
Well, disregard that tenth commandment ("thou shalt not covet...anything that is thy neighbor's," duh), as a new Erewhon is in the works for downtown Los Angeles. According to Brigham Yen's DTLA Rising, a lease for the space was recently signed, and the forthcoming High Temple of the Instagram Elite will be moving into the former Austere location at 9th and Hill Streets in the historic May Company Garage building.
As DTLA Rising notes, the grocery store
to the One Percent will take 12,000-square-feet at the ground floor of the building. Furthermore, the company will relocate its corporate headquarters from a location near their Fairfax store to a facility in the Arts District (that will house a 23,000-square-foot commissary!)
There is no hard timeline for the new Erewhon's opening, but expect it to land by 2019. The location is not two blocks from Whole Foods, which opened there in 2016. Erewhon also operates stores in Venice, Santa Monica, and Calabasas.
Erewhon will be located at 912 Hill Street in Downtown Los Angeles
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