YouTube Is Launching Their Own Cable-Killing TV Service For $35 A Month
On Tuesday afternoon, YouTube announced plans to lure cord-cutters with their own $35-a-month TV service, which will package about 40 channels for live and on-demand viewing. The service, creatively named YouTube TV, will launch this spring with a new, standalone app.
Variety reports that YouTube's "skinny" bundle of channels will include ABC, CBS, Fox, NBC, ESPN, MSNBC, E!, and National Geographic, along with 10 sports networks, covering 80% of live sports. According to Recode, the service will be "mobile first," meaning "YouTube expects that subscribers will spend most of their time watching on phones, though they’ll also be able to watch on devices like laptops and traditional TVs, via Google’s Chromecast devices."
Those $35-a-month fees will get users access to six accounts per subscription, and each of those six profiles will allow for personalized recommendations and settings, according to Variety.
"There's no question that millennials love great TV content, but what we've seen is they don't want to watch it in the traditional setting," YouTube CEO Susan Wojcicki said at the launch. According to CNBC, a quarter of Americans homes don't subscribe to a pay TV service, "with 6 percent only using the internet to watch their favorite shows on a TV using a device like Apple TV or Roku."