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Arts & Entertainment

Fashion Commercial Skewers Pretentious Hipsters

Emma G. Gallegos

Published Feb 6, 2013 11:00 PM

One of our favorite comedic actresses Lizzy Caplan is the star of a fashion commercial that skewers, well, fashion commercials.

The video features all the hipster cliches of the manic-pixie ilk that you've come to know and hate: gauzy lighting that looks like it's been filtered through Instagram, a fixation on outdated technologies and tiny guitars. Caplan reads a "Vintage Paperback" and listens to an "Obscure Record From the 60's" because it's "way better than stuff today." She prances around preciously with a wreath of flowers on her head and provides a whispery voice-over that is so very Carefree White Girl.

It feels like Caplan is carving out a niche for herself as a sort of anti-Zooey Deschanel.