LAist Goes Shopping: TOMS Shoes Pop-Up Store
A few weeks ago, TOMS Shoes invited LA bloggers to check out their pop-up store on Abbot Kinney Boulevard. Due to their overwhelming success, the store, which was only supposed to stay until September, will continue to occupy the space until January. TOMS sells (and gives away) shoes all over the world, however this is their first and only store. This holiday season they aim to give away 30,000 pairs of shoes to children in need in Ethiopia, so it's definitely worth checking out, especially for some holiday shopping.
The concept behind TOMS (which were included in the PhiLAnthropist Gift Guide) is simple; for every pair of shoes sold, they will give a pair away to a child in need. The reality behind starting such a business, and becoming profitable enough to continue giving shoes away at an increased rate, however, is unsurprisingly much more difficult. For Tomorrow explains the story behind TOMS and founder Blake Mycoskie's experiences in Argentina that drove him to start selling these traditional Argentine shoes, known as "alpargatas".