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Eight Oscar nominations, a healthy box office gross and a popular catch phrase was not enough for There Will Be Blood. Now it sports the coolest billboard in town. The altered ad, located on Melrose and Mansfield, is another great piece of art by LA's own AUGOR.
The integration of the tag with the actual imagery of the billboard is excellent. Notice how America's favorite bowler sits on the skull; as if Paramount Vantage's marketing meant it that way.
Go check it out before its replaced by a Cucuy en la Mañana picture.
For a larger view of the check out the map or go to my Flickr page
