Support for LAist comes from
Local and national news, NPR, things to do, food recommendations and guides to Los Angeles, Orange County and the Inland Empire
Stay Connected
Listen

Share This

This is an archival story that predates current editorial management.

This archival content was written, edited, and published prior to LAist's acquisition by its current owner, Southern California Public Radio ("SCPR"). Content, such as language choice and subject matter, in archival articles therefore may not align with SCPR's current editorial standards. To learn more about those standards and why we make this distinction, please click here.

Arts and Entertainment

The Original Hustler Store In WeHo Could Be Turned Into A Hotel

hustler-hollywood.jpg
The iconic store (Photo by lostinangeles via the Creative Commons on Flickr)
()

Congress has cut federal funding for public media — a $3.4 million loss for LAist. We count on readers like you to protect our nonprofit newsroom. Become a monthly member and sustain local journalism.

The original Hustler store on the Sunset Strip will be shutting down—possibly to make way for a hotel in West Hollywood.

Right now the building is in escrow, and the city of West Hollywood and real estate brokers told Bloomberg that there has been some unidentified parties interested in turning the location into a hotel. A spokesman from Flynt Management Group LLC declined to comment on those rumors.

There are plans to move the original Hustler store that opened in 1998 to another location that has yet to be determined. Altogether, there are twelve Hustler stores around the country that sell all sorts of sex paraphernalia, including lingerie and sex toys. Its motto: "Relax. It’s just sex." At the store's reopening a few years ago, Flynt said that the store had always done well, especially as attitudes toward sex became more liberal—notably amongst women: "It's the female market that makes us, not the male."

But in an interview today with Bloomberg TV, Flynt also said that Hustler Magazine's days are numbered: "I don’t think Hustler is going to be around very much longer. It’s making money now. As long as it makes money, I’ll continue to publish, but we can see the handwriting on the wall."

Support for LAist comes from

UPDATE 7/29: The Hustler folks want to make sure that you know that Hustler will still be around, even though its location will be changing. The sent this statement today:

"There is some confusion about the future of the famed HUSTLER HOLLYWOOD store on Sunset Boulevard. To be clear, the building that houses the store and other tenants is being sold; however, the store itself will continue to operate and will be relocating to a new site in Los Angeles soon to be determined."

[h/t Curbed LA]

As Editor-in-Chief of our newsroom, I’m extremely proud of the work our top-notch journalists are doing here at LAist. We’re doing more hard-hitting watchdog journalism than ever before — powerful reporting on the economy, elections, climate and the homelessness crisis that is making a difference in your lives. At the same time, it’s never been more difficult to maintain a paywall-free, independent news source that informs, inspires, and engages everyone.

Simply put, we cannot do this essential work without your help. Federal funding for public media has been clawed back by Congress and that means LAist has lost $3.4 million in federal funding over the next two years. So we’re asking for your help. LAist has been there for you and we’re asking you to be here for us.

We rely on donations from readers like you to stay independent, which keeps our nonprofit newsroom strong and accountable to you.

No matter where you stand on the political spectrum, press freedom is at the core of keeping our nation free and fair. And as the landscape of free press changes, LAist will remain a voice you know and trust, but the amount of reader support we receive will help determine how strong of a newsroom we are going forward to cover the important news from our community.

Please take action today to support your trusted source for local news with a donation that makes sense for your budget.

Thank you for your generous support and believing in independent news.

Chip in now to fund your local journalism
A row of graphics payment types: Visa, MasterCard, Apple Pay and PayPal, and  below a lock with Secure Payment text to the right
(
LAist
)

Trending on LAist