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Shop Intuition

Congress has cut federal funding for public media — a $3.4 million loss for LAist. We count on readers like you to protect our nonprofit newsroom. Become a monthly member and sustain local journalism.

Need a one-stop shop for all things fashion? Look no further than Intuition, located at 10581 West Pico Blvd.

With trendy clothing for women, men, babies, women who are preggers with babies, lingerie, accessories, body products, and even pet attire -- dealing with the nightmare of the Beverly Center parking garage is a problem no more.

Intuition was opened in 1999 by twenty-five year fashion industry veteran Jaye Hersh in an effort to pay for her kid’s tuition bills. Hersh recently expanded her business by adding “personal shopper” to her repertoire. Hands-on interaction -- and sometimes intervention -- with clients has tuned Hersh into her clients' everyday fashion needs. Her personal shopping has even brought her some celebrity status of her own -- she is the “Celebrity Shopper” on Entertainment Tonight, Extra, and the Style Network.

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In the constantly changing fashion industry,Hersh has managed to keep ahead of the pack by being in constant contact with her clients -- she is always keyed in to the next best thing. Having celebrity clients like Jessica Simpson and Lindsay Lohan wearing your duds all over the gossip rags can’t hurt either. Not to worry, though -- Intuition isn’t just for the Parises and Nicoles of the universe: we common folk (for example, broke writers like yours truly) have access to the trends at this California fashion house. Check out their website for more info.

photo courtesy of Intuition

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