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Neil Schield Talks About Origami Vinyl's First Two Months and Today's Sonic Youth Takeover

Sonic Youth's House of Shifting Plates and Ridiculous Juice
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Two months ago, LAist interviewed Neil Schield, owner of Origami Vinyl in Echo Park, to learn about his passion for vinyl records and his decision to open a record store amidst a tough economy. In the weeks since, the store has flourished, and today marks a very special occasion. For one day only, Origami Vinyl has been transformed into "Sonic Youth's House of Shifting Plates and Ridiculous Juice" in celebration of the release of the band's new album, The Eternal. As part of the takeover, Sonic Youth has designed and chosen everything from the storefront to the "staff music picks," and tonight's event will include live performances by two hand-selected bands, Pocahaunted and Shiloe. In addition, exclusive Thurston Moore vinyl, limited edition artwork and even free Sonic Youth-inspired Two Boots pizza will be a part of the festivities. Last Saturday, LAist caught up with Schield to talk about Origami Vinyl's first two months in business and tonight's Sonic Youth extravaganza.

LAist: We first spoke before the opening of the store. What have the last two months been like?

Neil Schield: Business has been incredible and it's actually exceeded our expectations. One of the big pleasant surprises has been how many young people come in here and buy records to start their own collections.

Around three weeks ago, this 17-year-old was just looking around in the store and asking me questions about stuff. A week later, he came in with his mom and she turned to him and asked, "Are you sure that's what you want?" and he nodded. So she bought her son the portable record player we sell, and it was his high school graduation present. I was so blown away. For me, it was the most amazing purchase so far—selling this 17-year-old his first record player and introducing him to vinyl.