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This Is The Swank Private Club Gwyneth Paltrow Is Planning For The Sunset Strip

Designs for a nine-story, posh private club backed in part by Gwyneth Paltrow and planned for the Sunset Strip have just been unveiled.
The planned club, a stateside outpost of London's Arts Club, will replace the current location of the Hustler Store and feature a private rooftop pool and terrace, a restaurant, helipad and more, according to WEHOVille. The designs for the new 132,000-square-foot building, however, still require permit approval from the city of West Hollywood. And unlike its super private British counterpart, the plans include some public offerings such as retail space, creative office space and an art gallery on the first four floors.

Another rendering for Gwynnie's club (Rendering courtesy of Gensler)
The upper floors will be devoted to the club, which includes a dining terrace, screening room, and gym on the fifth floor, and 15 guest rooms for members on the sixth. The seventh floor promises a "drawing room" and brasserie with terrace, and a members lounge, while the eighth will have a "Japanese/Latino" restaurant. The rooftop will have another terrace with a pool. There will also be 220 spaces of parking below ground.
According to permits submitted to the city's planning division, the contemporary look of the building will include vertical aluminum fins that "undulate and rotate along the building's facade, although fixed in position." The developer is hoping the city will grant amendments to its plan, including allowing for the nine stories, and part of the the site would be located in an area that is zoned only for high-density residential use.

The ground floor (Rendering courtesy of Gensler)
Membership to the London outpost of The Arts Club, founded by Victorian artists including Charles Dickens, requires yearly dues of roughly $2,880 and a joining fee of about the same amount. You also have to be nominated by a current member and participate in or have some interest in the fields of art, science or literature. Better start saving.
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