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Gwyneth Paltrow On GOOP: 'I Don't Know What the F-ck We Talk About'

Paltrow at a "GOOP-In" earlier this year. (Getty)
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Gwyneth Paltrow, actress and founder of, a lifestyle website tailored to meet the needs of no human that has ever existed, appeared on Jimmy Kimmel last night where she was grilled on the content and products her website pushes. During the segment, Paltrow was forced into some truthing about her own business, which is sort of like earthing, whatever that is:

"So, earthing—I don’t actually know that much about earthing... They say that we lost touch with sort of being barefoot in the earth, and there’s some sort of electromagnetic thing that we’re missing. It’s good to take your shoes off in the grass... I don’t know what the fuck we talk about!”

(Science agrees on that last part!)

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Paltrow, who has been running the profitable site for ten years now, has been trying to separate herself from the brand recently, stating last summer: "My dream is that one day no one would remember that I have anything to do with it. How can I separate myself from the brand?" This is probably just a good business move, but also one that would allow her to do things like smoke cigarettes and drink alcohol occasionally without being called out as a hypocrite, given all the "toxins" talk her brand-persona puts out there. [h/t Jezebel]