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California Artist 'Shopdrops' Her Art at IKEA

Placing IKEA.jpg
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How Bay Area-based artist Michele Pred spent her Black Friday, via her website: "On Black Friday I shopdropped 10 hand signed prints of my artwork at IKEA in Emeryville, CA. Shopdropping is the opposite of shoplifting where merchandise is covertly placed in a store for display and sale. The prints are available for sale at IKEA for $8."

By Saturday, they were all sold.

The art is an image of a mobile phone interactive 2D Barcode--called Mobile Tagging--in IKEA's color scheme. When scanned, the message reads "You Are What You Buy."

Pred this week is at Miami Basel causing more fun trouble.